Regional Agricultural Promotion Program
Program Funding
Annual program obligations reported to SAM.gov.
Funded Projects
Examples of what this program has supported.
Program Objective
The Regional Agricultural Promotion Program (RAPP) is available to nonprofit U.S. agricultural trade organizations that promote the export and sale of United States agricultural commodities, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state agencies and is intended to foster expanded exports and sales of U.S. commodities by encouraging the development, maintenance, and expansion of diverse commercial export markets for United States agricultural commodities and products.
Eligibility
Eligible Applicants
- U.S. State Government
- Nonprofit Organization
Applicants must be either a nonprofit U.S. agricultural trade organization that promotes the export and sale of United States agricultural commodities, a State Regional Trade Group, a U.S. agricultural cooperative, or a state government agency.
How to Apply
Award Procedure
Proposals are evaluated by FAS, using the review and evaluation criteria outlined in the funding announcements.
Decision Timeline
- Approval: From 90 to 120 days
Program details & compliance
Description
The RAPP is a cost share program that reimburses nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state agencies that conduct approved market development activities to foster expanded exports and sales of U.S. commodities by encouraging the development, maintenance, and expansion of diverse commercial export markets for United States agricultural commodities and products.
Mission Categories
Primary: Marketing Opportunities
Use of Funds
Allowed Uses
RAPP funds are authorized through program agreements that provide for reimbursement of eligible program expenses in a Unified Export Strategy application approved by the Foreign Agricultural Service (FAS), the agency that administers the program for the Commodity Credit Corporation (CCC). RAPP participants may receive assistance for either generic or brand promotion activities. Program funds help finance activities such as consumer advertising, point of sale demonstrations, public relations, trade servicing activities, participation in trade fairs and exhibits, market research, and technical assistance.
Required Documentation
Applicants to RAPP must submit a marketing plan that outlines their proposed activities and resource request. Full application requirements and details are provided in the program Notice of Funding Opportunity available on Grants.gov.
Matching Requirements
NOTE:
In RAPP generic promotion programs, a RAPP Participant shall contribute a total amount in goods, services, and/or cash equal to at least 10 percent of the value of resources to be provided by the CCC for all generic promotion activities proposed to be undertaken by the RAPP Participant.
In RAPP brand promotion programs, a RAPP Participant conducting its own brand promotion that is a U.S. agricultural cooperative or a brand participant shall contribute at least 50 percent of the total eligible expenditures made on each approved brand promotion.
Reporting & Compliance
Applicable 2 CFR 200 Subparts
- Subpart B — General Provisions
- Subpart C — Pre-Federal Award Requirements
- Subpart D — Post-Federal Award Requirements
- Subpart E — Cost Principles
- Subpart F — Audit Requirements