Market Access Program

MAP
CFDA 10.601 Active Grant

Open Opportunities (1)

Live Grants.gov opportunities funded under this program — you can apply now.

Program Funding

Annual program obligations reported to SAM.gov.

Latest annual funding (estimated)
$200M FY2026
$200M
FY24
$200M
FY25
$200M
FY26*
* estimated

Funded Projects

Examples of what this program has supported.

FY2025 In FY2025, USDA received 73 applications for MAP and issued a total of 69 awards amounting to $185 million.
FY2026 In FY2026, USDA expects to receive 70 applications for MAP and issue 70 awards totaling $200 million.
FY2027 In FY2027, USDA expects to receive 70 applications for MAP and issue 70 awards totaling $200 million.

Program Objective

MAP award recipients will implement various market development activities in foreign markets to develop, expand, and maintain foreign markets for U.S. agricultural products. These activities will benefit U.S. farmers, ranchers, food processors, and manufacturers through increased exports and expanded rural job opportunities.

Eligibility

Eligible Applicants

  • Not-for-Profit Organization
  • U.S. State Government

To be approved, applicants must be: (1) A nonprofit U.S. agricultural trade organization; (2) a nonprofit State regional trade group; (3) a U.S. agricultural cooperative; or (4) a State agency.

How to Apply

Award Procedure

Proposals are evaluated by FAS, which rates the qualifications of applicants and determines an appropriate level of funding.

Decision Timeline

  • Approval: From 90 to 120 days
Program details & compliance

Description

To encourage the development, maintenance, and expansion of commercial export markets for U.S. agricultural commodities and products by reimbursing participating organizations for a portion of the costs of carrying out overseas marketing and promotional activities.

Mission Categories

Primary: Marketing Opportunities

Use of Funds

Allowed Uses

Market Access Program (MAP) funds are authorized through program agreements that provide for partial reimbursement of eligible promotional expenses in a Unified Export Strategy application approved by the Foreign Agricultural Service (FAS), the agency that administers the program for the Commodity Credit Corporation (CCC). MAP participants may receive assistance for either generic or brand promotion activities. Program funds help finance activities such as consumer advertising, point of sale demonstrations, public relations, trade servicing activities, participation in trade fairs and exhibits, market research, and technical assistance.

Required Documentation

U.S. applicants must prove the ability to provide a competent experienced staff and other resources to assure adequate development, supervision, and execution of promotional activities. Applicants must submit a written export strategy that provides the information listed in the annual NOFO. Other documentation may be required and will be specified in the annual NOFO.

Matching Requirements

Eligible contributions are detailed in the program regulations.

Reporting & Compliance

Audit Required
Yes — Determined at Time of Award
Records Retention
5 years

Applicable 2 CFR 200 Subparts

  • Subpart B — General Provisions
  • Subpart C — Pre-Federal Award Requirements
  • Subpart D — Post-Federal Award Requirements
  • Subpart E — Cost Principles
  • Subpart F — Audit Requirements

Contacts

Curt Alt — Director, Program Operations Division
2026904784
1400 Independence Ave SW, Washington, DC 20250
Data from SAM.gov Federal Assistance Listings. Source published: 2026-02-04. Spec v2.0. Last synced: 2026-05-29 05:35:00.